Erin Moses Higgins Creative – Social Strategy Leader. Building campaigns people actually want to watch

I build campaigns people don’t scroll past.

Hi, I’m Erin Moses Higgins.

For over a decade, I’ve been building brands through social strategy and content, combining storytelling backed by data and a sharp eye for what makes your audience stop and engage.

Keep scrolling to see my work in the wild. ⤵️

@adobe
The ending had us like 🥲 @cool_lookin_bug #RandomActsOfKindness #PosterDesign #AdobePhotoshop
♬ original sound – Adobe – Adobe

@adobe
“Technology has helped people with ALS to express themselves through words, but Adobe Firefly does something even more powerful. It allows them to create works of beauty and find meaning.” ALS philanthropist and football legend Steve Gleason of @teamgleason37 shares on the power of #AdobeFirefly to give everyone access to self-expression. Learn more and join the movement at the link in bio.
♬ original sound – Adobe

@kinemaster
Have you seen 👀 how the Magic Remover tool can transform your videos?! Grab #KineMaster 6.1 in your app store today, and stay tuned tomorrow for a #tutorial on how to create this effect! #editingapp #specialeffects #videomagic
♬ original sound – KineMaster

@adobe
If you can’t handle the cute, get out of the Photoshop 🎀 @sarasnapshots
♬ original sound – Adobe

@adobe
Level up your lookbook and make your Y3K fashion dreams a reality with Structure Reference in AdobeFirefly! 🚀
♬ original sound – Adobe

@kinemaster
Create and edit awesome videos with KineMaster! Download #KineMaster today 📲. #MadewithKineMaster #videoeditingapp #videoeditingtips
♬ original sound – KineMaster

@kinemaster
#Premium looks good on you 👑 #KineMaster #KineMastertricks #gopremium #videoeditingapp #bestvideoediting #bestvideoeditingapp #marketingvideo #videoedit #videoeditor #videoediting
♬ original sound – KineMaster

@adobe
Editing crisis? Been there. You COULD call the Fix-It-In-Post Helpline, or you can do it yourself with Generative Fill. 😌 Check out the latest AI tools in @Photoshop (beta) and AdobeFirefly.
♬ original sound – Adobe